7 ways you can promote your live concert locally

LucianaJury | 7 ways you can promote your live concert locally | If you’re having a live concert, then there are lots of things you need to do. From stage setup and venue booking to logistics, the tasks are endless. However, there is one task that you need to prioritize and keep alongside. That is, promoting the event. Of course, you can market your live concert online in the usual ways, but does that really work for your audience? It is likely that you operate on a more local level, with your fanbase in a certain area. So, you need to focus your promotion efforts accordingly. Here’s how you can do this. 

Distribute flyers

Create flyers and distribute them in the area. Make these using the live music flyer templates on PosterMyWall. Simply choose the right template for you and customize the text, logo, and other relevant details.

Print these out and spend a day or two distributing them in your area. Also, talk to local businesses and have them place a few of your flyers in their stores. Make sure these flyers have all the relevant details such as date, venue, time, and ticketing information.  

Put up posters

Similarly, create posters and put them up in prominent areas around town. Make sure you’re not breaking any bylaws in this process, however. Take permission from the owners of any businesses or other private premises you’re placing these posters in. 

These posters should capture the audience’s attention at one glance and give them all the relevant details needed. So, work out the right balance of design and text, and then print these posters out. 

Work with local businesses

You can reap major benefits from partnering with local businesses. Take a look around at food and beverage providers in the area, and see whether they can put up a stand at your concert. This will benefit them, and you can also get them to market your concert in return. If you go for a popular food option, you might even draw more crowds than expected. 

Similarly, partner with businesses to promote each other. Have them spread the word about your concert, and you can recommend their business to people in return. You can even work out cross-marketing deals and offer business shoutouts during your upcoming concert. This will incentivize these businesses to work with you. 

Set up a merch stall

Promote your concert by setting up a ticketing and merch stall a few days beforehand. See if there is any farmer’s market or other similar space in your area. Then, set up a kiosk there, with the relevant permissions. Sell merch like t-shirts, wristbands, and posters here, and also offer tickets for your upcoming concert. 

If you offer exclusive discounts on tickets bought at this kiosk, you’re likely to get more attendees. Make sure you market this stall as well so that people know they can find you there for fun merch and exciting ticket deals.  

Get fans to spread the word

Your fans may be some of your best marketing assets. Reach out to loyal fans, and let them know about your upcoming concert in advance. Have them share the news in their groups, and also offer them referral discounts for tickets bought in groups. 

Send out merchandise related to your upcoming concert to a few select fans, and have them wear it around town. This will serve as an excellent source of local marketing. In addition, your fans are more likely to know more people who would be excited about your live concert. Basically, you need to get the hype started well before your event. 

Have local websites add it to their calendar

Your town or region probably has its own local website or noticeboard. These have their own event calendars. So, get in touch with the relevant authorities, and have them add your concert to this calendar. Do this at the stage you’re getting permits for your event. This will ensure that people will know about your concert, and make their plans according to this calendar. 

If there is a popular local news bulletin or email newsletter, have them promote your concert as well. Reach out to them, and have them encourage people to attend.  

Go around and have meetup events

Really get into the local spirit by having meetup events. Host these in public spaces like a cafe or a park, with the relevant planning in place. Your fans will clamor to meet you, especially if you promote these meetups on social media. 

Encourage people to buy tickets for your upcoming live concert at these meetups. In addition, offer them autographs and merch to show how you care about the community. This will increase your popularity, and boost attendance at your concerts. 

In conclusion, there are many ways you can promote a live concert at a local level. These methods involve audience engagement and interaction, so you should work hard on these skills to succeed. 

Photo by Chris Zhang on Unsplash